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Sofia Vergara, CoverGirl’s New Darling
Made popular from the tv show “Modern Family”, it seems as if Sofia Vergara is popping up everywhere! Not only does she have her own clothing line featured in Kmart , you can now see her beautiful face on the recent ads of CoverGirl’s blast flipstick campaigns. What little girl doesn’t dream of being an “easy breezy beautiful CoverGirl”?
Sofia Vergara AKA the Stunner
The lipsticks Sofia Vergara is endorsing are lip duos said to help you customize your look. One side has a creamy color and the other side has a different shimmery shade. The color she is wearing in the ads is called “Stunner”. I have to admit, I wasn’t that interested in this product until I saw how beautiful it looks on her. Having Sofia Vergara as the new face is definitely great marketing for CoverGirl.
Embracing Diversity
The past recent CoverGirl’s have been Taylor Swift, Drew Barrymore and Queen Latifah. Adding Sofia to the mix taps in to the Latina market. I think it is very important for cosmetics companies to promote diversity. There is nothing more disheartening to want to try a specific product but the line does not include colors that flatter your skin tone. Will we see CoverGirl create a line that is geared specifically to the Latina community like their Queen Collection which is geared towards African Americans? Only time will tell but, in the meantime, I have to give Kudos to them. Sofia Vergara is, most certainly, a great addition.
